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Tipologia Anno Titolo Titolo inglese Autore File
Lauree magistrali 2023 Between Dialogue and Dissent: Exploring Communication Strategies of German Climate Movements and Their Media Portrayal Between Dialogue and Dissent: Exploring Communication Strategies of German Climate Movements and Their Media Portrayal SEBASTIAN, CHRISTINE JANINA
Lauree magistrali 2022 Between ideation and launch of a new product: validating a value proposition with user research. Between ideation and launch of a new product: validating a value proposition with user research. ZAMBRA, ELENA
Lauree magistrali 2023 Beyond Borders: Digital Storytelling and Brand Narratives in Tourism Experience Beyond Borders: Digital Storytelling and Brand Narratives in Tourism Experience HAKA, MEGI
Lauree magistrali 2023 Beyond cutscenes: a critical analysis of digital storytelling in video games Beyond cutscenes: a critical analysis of digital storytelling in video games KUSTIAEVA, MARGARITA
Lauree magistrali 2023 Bibliographic Research: Generative AI in Marketing Bibliographic Research: Generative AI in Marketing DADKHAH TEHRANI, ZAHRA
Lauree magistrali 2024 Birre artigianali e marketing scientifico: il caso del birrificio CR/AK Craft Beers and Scientific Marketing: The Case Study of CR/AK Brewery ZAFFALON, ENRICO
Lauree magistrali 2024 Bodies on Stage: Representations of Physicality in Italian Media through La Repubblica (1984–2024) Bodies on Stage: Representations of Physicality in Italian Media through La Repubblica (1984–2024) AKHMATOVA, SOFIIA
Lauree magistrali 2023 Body Positive è realmente positivo? Ricerca con metodi misti sull’efficacia della comunicazione “Body Positivity” nella percezione del sé Is Body Positive really positive? Mixed methods research on the effectiveness of “Body Positivity” communication in self-perception FILICETTI, SARA
Lauree magistrali 2021 BRAND ACTIVISM: analisi del fenomeno nell’attuale società americana BRAND ACTIVISM: analysis of the movement in the current USA society BOITO, ALBERTO
Lauree magistrali 2023 Brand Activism: l’impatto dell’attivismo sociale dei brand nelle scelte d’acquisto Brand Activism: The Impact of Brand Social Activism on Purchasing Choices BELLESSO, ANGELA
Lauree magistrali 2021 Brand che parlano. Analisi dell'identità verbale del settore beauty & skincare Brands that speak. Verbal identity analysis of the beauty & skincare sector GROMENEDA, ALICE
Lauree magistrali 2024 Building Brands in the Digital Era: How to Engage Generation Z and Alpha Consumers in the Saturated Cosmetics Market Building Brands in the Digital Era: How to Engage Generation Z and Alpha Consumers in the Saturated Cosmetics Market DEGERING, CLARA MARLENE
Lauree magistrali 2023 Building servitization strategy for an industrial company: the example of ICI Caldaie S.P.A. Building servitization strategy for an industrial company: the example of ICI Caldaie S.P.A. LAPSHENKOVA, EKATERINA
Lauree magistrali 2024 Calcio e società nell’era convergente e partecipativa: lo storytelling come strumento di marketing nello sport Football and society in the convergent and participatory era: storytelling as a marketing tool in sport FICHERA, MARCO
Lauree magistrali 2022 Cambiamenti radicali nell’ecosistema online: il Web potenziato dall’Intelligenza Artificiale Radical changes in the online ecosystem: the Web powered by Artificial Intelligence TUCCI, FEDERICO
Lauree magistrali 2023 Celiachia nell’era digitale: un’analisi sulla comunicazione online e sugli strumenti che hanno rivoluzionato la convivenza con la malattia Celiac disease in the digital era: an analysis of online communication and the tools that have revolutionized living with the disease FRATTIN, DANIELA
Lauree magistrali 2022 Chi influenza chi? Nella moderna promozione aziendale. Who influences who? In modern business promotion. MARGARITELLI, FEDERICO
Lauree magistrali 2023 Cinematic Propaganda: The Evolution of Propaganda Within Post-Modernism Following World War II Cinematic Propaganda: The Evolution of Propaganda Within Post-Modernism Following World War II CINICI, CIGDEM
Lauree magistrali 2023 Coca Cola e Ads. Il ruolo di Coca Cola nella cultura cinematografica e nella costruzione di un'icona globale Coca Cola and Ads. The role of Coca Cola in film culture and the construction of a global icon SIMONETTO, IRENE
Lauree magistrali 2022 Colori nei loghi: strategie e significati nell'identità visiva delle aziende Colors in logos: strategies and meanings in corporate visual identity BERTOLAZZI, ALESSIA
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