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Tipologia Anno Titolo Titolo inglese Autore File
Lauree magistrali 2024 Artificial Intelligence and Experiential Marketing: Tailored Emotions for the New Age of Consumption Artificial Intelligence and Experiential Marketing: Tailored Emotions for the New Age of Consumption STRAZZULLA, DILETTA
Lauree magistrali 2024 Experiencing scent in the digital age: psychological drivers, market evolution, and the future of personalized fragrance Experiencing scent in the digital age: psychological drivers, market evolution, and the future of personalized fragrance PIERMARIA, ELEONORA
Lauree magistrali 2024 Experiential Marketing in the Luxury Second-Hand Fashion Market: A Case Study of The RealReal Experiential Marketing in the Luxury Second-Hand Fashion Market: A Case Study of The RealReal SANTI, LUDOVICA
Lauree magistrali 2024 Exploring the Anti-Greenwashing Requirements Introduced by the New EU Green Claims Directive and Their Implications for Experiential Marketing: A Case Study of the Paris 2024 Olympics Exploring the Anti-Greenwashing Requirements Introduced by the New EU Green Claims Directive and Their Implications for Experiential Marketing: A Case Study of the Paris 2024 Olympics DONADEL, VALENTINA
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