Transforming Firms Towards Sustainability: A Multi-Case Study Evaluating the Effectiveness of the Four I’s Framework

Sustainability must penetrate all activities and all relations in the firm, and organization design has to follow fundamental design principles based on the four I’s: Incentives, Innovation, Integration, and Impact; for companies to be able to achieve long term sustainability. My thesis will particularly study the implementation of the Four I’s Framework into organizations; through case studies on companies that have succeeded and failed to transform into sustainable organizations.