Nowadays, the world is constantly evolving from a technological point of view. Companies are constantly trying to be one step ahead of their competitors but, in general, the development of internal skills and competences is not enough. Many companies have begun to digitize their processes, developing an "internal digital knowledge" that could be the basis for building a lasting competitive advantage. In addition, the COVID-19 pandemic has forced many companies to accelerate the digital adoption process to remain operational in the new reality: this acceleration has involved both the production processes of companies and the external environment in which they operate. Today more than ever, we live in a VUCA (Volatile, Uncertainty, Complexity and Ambiguity) world, so companies must be adaptable and flexible to adapt their decisions to market dynamics. The aim of the thesis is to verify whether companies that already before the pandemic used digital technologies have been able to face such difficult market conditions with greater efficiency, exploiting their internal digital knowledge and skills and creating a competitive gap between them and their competitors.
Al giorno d'oggi, il mondo è in continua evoluzione dal punto di vista tecnologico. Le aziende cercano costantemente di essere un passo avanti rispetto ai loro concorrenti ma, in generale, lo sviluppo di abilità e competenze interne non è sufficiente. Molte aziende hanno iniziato a digitalizzare i propri processi, sviluppando una "conoscenza digitale interna" che potrebbe essere la base per costruire un vantaggio competitivo duraturo. Inoltre, la pandemia di COVID-19 ha costretto molte aziende ad accelerare il processo di adozione digitale per rimanere operative nella nuova realtà: questa accelerazione ha coinvolto sia i processi produttivi delle aziende che l'ambiente esterno in cui operano. Oggi più che mai, viviamo in un mondo VUCA (Volatile, Incertezza, Complessità e Ambiguità), quindi le aziende devono essere adattabili e flessibili per adattare le loro decisioni alle dinamiche del mercato. L'obbiettivo della tesi è verificare se le aziende che già prima della pandemia utilizzavano le tecnologie digitali sono state in grado di affrontare con maggiore efficienza condizioni di mercato tanto ostiche, sfruttando le loro conoscenze e competenze digitali interne e creando un gap competitivo tra loro ed i propri competitors.
How technology boosts strategic decision-making. From the origins to the COVID 19 resiliency test
GOBBI, NICOLÒ
2021/2022
Abstract
Nowadays, the world is constantly evolving from a technological point of view. Companies are constantly trying to be one step ahead of their competitors but, in general, the development of internal skills and competences is not enough. Many companies have begun to digitize their processes, developing an "internal digital knowledge" that could be the basis for building a lasting competitive advantage. In addition, the COVID-19 pandemic has forced many companies to accelerate the digital adoption process to remain operational in the new reality: this acceleration has involved both the production processes of companies and the external environment in which they operate. Today more than ever, we live in a VUCA (Volatile, Uncertainty, Complexity and Ambiguity) world, so companies must be adaptable and flexible to adapt their decisions to market dynamics. The aim of the thesis is to verify whether companies that already before the pandemic used digital technologies have been able to face such difficult market conditions with greater efficiency, exploiting their internal digital knowledge and skills and creating a competitive gap between them and their competitors.File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.12608/10696