Sustainable Strategies and Business Models: The Role of digital Technologies Startups

This thesis investigates the role of European technology start-ups in supporting sustainable manufacturing through the development and implementation of digital technologies. It analyses how solutions based on artificial intelligence, the Industrial Internet of Things, digital twins, cloud computing, predictive maintenance, and clean technologies contribute to improving manufacturing efficiency while reducing environmental impacts. The study examines the collaboration between technology start-ups and manufacturing firms within the European innovation ecosystem and explores how digital technologies support resource efficiency, energy optimisation, emissions reduction, and industrial sustainability. The research is based on a qualitative literature review of academic publications, European Commission reports, OECD reports, and other institutional sources. The thesis aims to provide an overview of how European technology start-ups contribute to sustainable industrial transformation and the development of more resilient and competitive manufacturing systems.