In this work we analyze a web search market where there is real competition between search engines (which also are advertising agencies). We will show that in this kind of market the revenue of the search engines depends on the precision of the predictions of users' preferences and that advertisers and search engines' users can gain from the competition between search engines.
A web search market model
Mambrini, Andrea
2011/2012
Abstract
In this work we analyze a web search market where there is real competition between search engines (which also are advertising agencies). We will show that in this kind of market the revenue of the search engines depends on the precision of the predictions of users' preferences and that advertisers and search engines' users can gain from the competition between search engines.File in questo prodotto:
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.12608/15221