Panoramic and main features of Business Analytics

This thesis investigates the world of Business Analytics, an emerging set of trends, technologies, practices that has started to attract the attentions of a growing number of companies who recognize its value. Starting with the denition of what Business Analytics is, its description and state of the art, the thesis explains its most relevant features, depicts the characteristics of a much more \intelligent" enterprise, guides the reader through a sort of "how-to" manual to make a company more analytical with particular attention to the type of company, unveils both current and future techniques and trends, presents cases of companies who have successfully implemented and embraced an analytical culture