The thesis describes and analyses benefits and issues of open innivation and crowdsourcing in the aumotive industry. Moreover, it focuses on the co-creation aproach used by BMW to broaden the technology base, using people as a strategical external source.

Open innovation and crowdsourcing in the automotive industry. The BMW case

De Rosa, Vincenzo
2016/2017

Abstract

The thesis describes and analyses benefits and issues of open innivation and crowdsourcing in the aumotive industry. Moreover, it focuses on the co-creation aproach used by BMW to broaden the technology base, using people as a strategical external source.
Business Administrator
2016
95
open innovation, crowdsourcing, automotive
Lauree magistrali
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/24901