The Riva Luxury Yacht: brand management as a strategic for competitive advantage

A precise analysis of the italian Riva Yacht brand's competitive advatage, reached through its identity, coulture, uniqueness of design and history, within Luxury Yacht industry. After the recent acquisition of Ferretti Group, (which hold riva brand), from a chinese public company, a wide range of possible brand opportunities and specif brand strategies has been feasible thanks also to the new financial resources, that restored new glory to a prestigious italian Luxury brand