Through an inspection of the existing literature, this thesis is aimed at providing a review of the characteristics typical of consumer’s reference standards and its formation and application’s processes

Reference price and consumers' purchasing decisions: a survey of the literature

Puglisi, Ludovica
2016/2017

Abstract

Through an inspection of the existing literature, this thesis is aimed at providing a review of the characteristics typical of consumer’s reference standards and its formation and application’s processes
Business Administrator
2016-05-21
Reference price, purchasing decisions
Lauree magistrali
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/27813