In the globalized we are living. The market is characterized by high competition the only thing companies to customers and gain a competitive advantage is to focus on customers. The aimed this work is to analyse CRM under a strategical and technological point of view. A special focus is given to influence of internet and social media thraugh big data on CRM. At the and a business case is presented

Digital Transformation and Digital Strategy roadmap: the growing importance of CRM.

Bernardi, Giulia
2017/2018

Abstract

In the globalized we are living. The market is characterized by high competition the only thing companies to customers and gain a competitive advantage is to focus on customers. The aimed this work is to analyse CRM under a strategical and technological point of view. A special focus is given to influence of internet and social media thraugh big data on CRM. At the and a business case is presented
2017-06-22
CRM; social CRM; social media; social media marketing; big data
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/27882