Platform economy. Impact of the pricing strategy on the platform network effects.

The platform business model has brought the success in many of today’s biggest, fastest-growing and most powerfully disruptive companies. The experimental Master Thesis aims to investigate understanding the components of the platforms; their network models, how to build safe network effects and what are the possible applied pricing strategies, each one’s impacts on the user base. Another crucial point in research dedicated to chicken-or-egg problem.