AI and price setting mechanisms: a literature review

The aim of the literature review is to collect, to analyse and to highlight the current literature concern on the effect of AI on e-commerce. In order to do so, I collect several scholars points of view on how AI can affect price setting mechanisms and pricing strategies. There are different stand points and differences of opinions: AI can help to sustain supra-competitive prices but, in other cases, to lower the price to the marginal cost. This literature review will also give space to a deeper analysis of AI market, its history and the economy implication related to its usage.