Digital transformation and art: a market evolution analysis.

Digitalization and digital technologies are a growing and developing trend, able to invest all markets, included the art sector. The convergence of art and digital transformation is leading and will lead in the future to change the rules of this market and the players operating in it will have to innovate to keep in line with their competitors and meet the needs of a new, broad and multiform audience. The primary objective of this thesis is to represent and analyze the evolution over the years of the art market, focusing on the influence that the process of technological innovation, an increasingly important and indispensable factor for this traditional sector, has had. In order to do this, the structure is organized according to four chapters, starting with the two main themes, the digital transformation and the art market, and then representing the combination of these two worlds, both from a theoretical and empirical point of view.