The thesis aims to analyze how digitalization and data-driven approaches, in particular those that leverage artificial intelligence, are impacting the wine industry and generating new business models. The latter aspect will be explored through two case studies of digital platforms which, through different approaches, are helping to generate a virtuous digital ecosystem, with potential benefits for the entire value chain at the industry level.
La tesi si propone di analizzare come la digitalizzazione e gli approcci basati sui dati, in particolare quelli che sfruttano l'intelligenza artificiale, stiano impattando il settore vitivinicolo e facendo emergere modelli nuovi di business. Quest'ultimo aspetto sarà approfondito tramite due casi studio di piattaforme digitali che, attraverso approcci diversi, stanno contribuendo a generare un ecosistema digitale virtuoso, con potenziali benefici per tutta la catena del valore a livello di settore.
DIGITAL WINE: HOW PLATFORMS AND ALGORITHMS WILL RESHAPE THE WINE INDUSTRY
MICHELIN, PIERCARLO
2021/2022
Abstract
The thesis aims to analyze how digitalization and data-driven approaches, in particular those that leverage artificial intelligence, are impacting the wine industry and generating new business models. The latter aspect will be explored through two case studies of digital platforms which, through different approaches, are helping to generate a virtuous digital ecosystem, with potential benefits for the entire value chain at the industry level.File | Dimensione | Formato | |
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Michelin_Piercarlo.pdf
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https://hdl.handle.net/20.500.12608/39706