In this elaborate we will explore why Sports Sponsorships are a powerful tool to leverage sales and increase brand awareness. With a focus on Formula 1, we will see how Ferrari Trento became 'official sparkling partner' of Formula 1 and what implications this had for the brand.
In this elaborate we will explore why Sports Sponsorships are a powerful tool to leverage sales and increase brand awareness. With a focus on Formula 1, we will see how Ferrari Trento became 'official sparkling partner' of Formula 1 and what implications this had for the brand.
The potential of Sports Sponsorships: the case of Ferrari Trento and Formula 1
SPINELLO, MARTINA
2022/2023
Abstract
In this elaborate we will explore why Sports Sponsorships are a powerful tool to leverage sales and increase brand awareness. With a focus on Formula 1, we will see how Ferrari Trento became 'official sparkling partner' of Formula 1 and what implications this had for the brand.File in questo prodotto:
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Spinello_Martina.pdf
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Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.12608/43607