The Business Model Analysis of European Football Clubs: A Study Case of The World's Top 5 Most Valuable Brands

Football nowadays is more than just a sport. It has evolved to be the most popular sports on earth where European Football is the centre of attention from myriad fans around the world. The massive transformation of European football clubs to dominate the world football brands leads to an alteration on how they are not only focusing on the sporting performance but also in business performance has been their primary goals to achieve more financial leverage in order to keep their existence. Thus, these competitions have pushed themselves to adjust their business model to be flexible and dynamics. This thesis describes the main determinations of European Football Clubs’ business model that focuses on major revenues sources, critical costs incurred, main channel, key partners, and key resources with potential future aspects that could shift the business model of a football club.