Sustainable practices in the primary sector: emerging perspectives from the behavioral science

This thesis explores strategies to change people's behaviour to promote respect for the environment, mainly in the primary sector. It first analyses the problem of the impact of human activities on the environment and compares some approaches that can be adopted to solve the problem. Particular emphasis is placed on people's behaviour, and possible solutions and strategies that can be adopted to encourage changes in people's behaviour are analysed. In particular, communication strategies are discussed to raise people's awareness, incentivize and disincentivize policies and stakeholder collaboration's. The thesis concludes with a final evaluation of the research results, aided by the analysis of field studies.