The Evolution of Privacy and Personal Data Protection Rights in the Digital Age: A Comparative Analysis of the European Court of Human Rights and the Court of Justice of the European Union Jurisprudence

Nowadays, technological advancements have a huge impact on our lives and influence every aspect of human beings. Due to this matter, privacy and data protection stand as pivotal parts of daily life. The research will examine the protection of privacy rights and data protection in the jurisdiction of the European Court of Human Rights (ECtHR) and The Court of Justice of the European Union (CJEU) and assess how they relate to the protection of privacy and data protection. Data protection and privacy are both recognized as fundamental human rights, and it is critical to understand how they interact within the ECtHR and CJEU framework. The aim of this study is to answer this question: in its jurisprudence, how does the European Court of Human Rights and The Court of Justice of the European Union balance and deal with data protection rights and privacy protection, and what are the consequences and problems of its approach for human rights law and practice in Europe? The method used is a descriptive-analytical approach that analyzes secondary sources such as books, magazines and court decisions ensure a representative sample of European Court of Human Rights and the Court of Justice of the European Union cases, a random or stratified random selection approach was used, which allows for a thorough assessment of privacy and data protection legal practice within the framework of the European Convention on Human Rights and The Court of Justice of the European Union.