From Streets to Screens: The Power of Visual Communication Analyzing Banksy’s Street Art and Political Internet Memes as Forms of Propaganda in Shaping Public Opinion

This thesis aimed to gain a deeper understanding of the complex relationship between propaganda and art. It begins by tracing the historical significance of this relationship and underscores its relevance in contemporary society. This research proves the power of visual communication and its intensive impact on public opinion. Chapter 1 offers a review of existing literature on propaganda in art. It is within this context that Banksy's street art and political internet memes present themselves as subjects for in-depth analysis. Chapter 2 schemes the research methodology employed to analyze Banksy's street art and political internet memes. The underlying rational behind selecting these cases is expounded upon. In Chapter 3, Banksy's street art takes center stage. In this section an examination breaks down the visual components, symbolism, and conveyed messages within Banksy's artworks. We can see how Banksy's art deals with politics and society, leaving a lasting impact on public conversations. In Chapter 4, this section explore the visual and textual components of memes, examining their unique sense of humor and virality. The research uncovers how political memes propagate ideologies, shape perceptions, and how they are connected to socio-political issues. It also recognizes the role of social media platforms in the dissemination of these digital artifacts. Chapter 5 embarks on a comparative analysis of Banksy's street art and political internet memes. Here, common characteristics and distinctive features are being discovered. This chapter presents their diverse mediums, target audiences, and messaging strategies. Chapter 6 brings together our research findings. This chapter highlights the important role of propaganda in art, especially in our modern world. It summarizes how visual communication shapes political discussions.