The emergence of artificial intelligence technology has transformed the creation of content in today's digital environment, especially in the field of marketing. This thesis explores the limits of AI-generated perception in the framework of contemporary content marketing strategies. This study investigates the effects of AI on audience engagement, authenticity, and content quality through a thorough analysis of the body of current literature. This study attempts to clarify the changing dynamics between human creativity and machine-generated output by examining the ethical considerations and perceptual subtleties related to AI-generated content. This thesis also looks at how AI-generated content affects marketers, content producers, and consumers in general, highlighting how it may change the way that people think about producing and consuming content. In the end, our research aims to advance knowledge about how artificial intelligence will influence content marketing in the future and what it means for various players in the digital ecosystem.
The emergence of artificial intelligence technology has transformed the creation of content in today's digital environment, especially in the field of marketing. This thesis explores the limits of AI-generated perception in the framework of contemporary content marketing strategies. This study investigates the effects of AI on audience engagement, authenticity, and content quality through a thorough analysis of the body of current literature. This study attempts to clarify the changing dynamics between human creativity and machine-generated output by examining the ethical considerations and perceptual subtleties related to AI-generated content. This thesis also looks at how AI-generated content affects marketers, content producers, and consumers in general, highlighting how it may change the way that people think about producing and consuming content. In the end, our research aims to advance knowledge about how artificial intelligence will influence content marketing in the future and what it means for various players in the digital ecosystem.
Exploring the Perceptual Boundaries Of AI-Generated Content In Modern Content Marketing
OZCAN, ALI KAGAN
2023/2024
Abstract
The emergence of artificial intelligence technology has transformed the creation of content in today's digital environment, especially in the field of marketing. This thesis explores the limits of AI-generated perception in the framework of contemporary content marketing strategies. This study investigates the effects of AI on audience engagement, authenticity, and content quality through a thorough analysis of the body of current literature. This study attempts to clarify the changing dynamics between human creativity and machine-generated output by examining the ethical considerations and perceptual subtleties related to AI-generated content. This thesis also looks at how AI-generated content affects marketers, content producers, and consumers in general, highlighting how it may change the way that people think about producing and consuming content. In the end, our research aims to advance knowledge about how artificial intelligence will influence content marketing in the future and what it means for various players in the digital ecosystem.File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.12608/68377