Transmedia Storytelling: Theoretical Foundations and Practical Applications

This thesis explores the phenomenon of transmedia storytelling, a narrative strategy that spans multiple media platforms to create a unified and immersive storyworld. Focusing on its evolution, theoretical frameworks, and practical applications, the study examines how transmedia storytelling redefines audience engagement, narrative structure, and the role of media in contemporary storytelling practices. Through case studies and analysis, it aims to uncover the creative potentials, challenges, and impacts of transmedia narratives on audience participation and cultural discourse in the digital age.