Analyzing the influence of emerging technologies on the future trajectory of luxury brand management

Luxury fashion firms' production processes are evolving rapidly and are set to expand their capabilities even further in the coming years, thanks to a broad range of new technologies that I'll analyze deeply in my work. AI, RFID, digital twins, and many other new tools are being and will be implemented in the supply chain, changing the perception and tasks of employees. I'll analyze, through brief interviews with various workers in the luxury fashion sector, how technology is perceived and potentially utilized in management techniques, the potential risks and benefits of its use on innovation, talent development, differentiation opportunities, customer experience, and operational efficiency.