Comparative Cultural Diplomacy: China Cultural Centers in Europe (Hungary) and Africa (Morocco)

This study analyzes the cultural diplomacy activities of Chinese cultural centers in Europe (Hungary) and Africa (Morocco) using a comparative case study approach. Utilizing JavaScript technology for data extraction and analysis, this paper assesses the effectiveness of cultural exchange strategies in Hungary and Morocco, with a particular focus on the importance of educational cooperation, the customization of cultural activities to individual and collective preferences, and the optimization of social media strategies. The findings suggest that cultural diplomacy activities should be tailored to the cultural characteristics and societal needs of the target country. For instance, activities in Hungary are more focused on individual participation, whereas in Morocco, the emphasis is on collective involvement. Combining the perspectives of intercultural communication theory, this study puts forward specific recommendations for enhancing local cultural adaptation and expanding the impact of activities, providing guidance for Chinese cultural diplomacy in Europe and Africa.