Film-induced tourism in Italy: The cases of "The Godfather" and "Call me by your name"

This thesis explores the phenomenon of film-induced tourism, examining its impact on the destinations featured in popular films. The study explores the language of tourism, emphasizing how movies may operate as potent drawcards for travellers to particular destinations. The paper examines how two case studies: “The Godfather” and “Call Me by Your Name” have influenced travel in their respective destinations. An essential component of this study involved reviewing TripAdvisor reviews and closely examining the adjectives users used to describe their experiences and the locations they visited. This language research illuminates the qualities that make these locations popular and offers insights into how the general public views them. The thesis also examines the marketing tactics used in both movies, showing how focused advertising campaigns have aided in the growth of tourism in these famous destinations. The results stress the importance of language and movies in influencing travel behaviour and draw attention to the positive cultural and economic effects that film-induced tourism has on the places that are shown on screen.