Gender Diversity on Boards and Its Influence on Firm Performance

This thesis explores the relationship between gender diversity on corporate boards and its impact on a company’s overall performance, with a particular emphasis on contemporary corporate governance practices. Through a detailed case study of Netflix in the Video on Demand (VOD) industry, the research underscores the pivotal role of gender diversity in enhancing decision-making, fostering innovation, and strengthening stakeholder trust. The study connects gender diversity with Environmental, Social, and Governance (ESG) principles, highlighting the growing need for companies to adjust their board practices in response to changing cultural expectations and regulatory requirements. This connection shows that gender-diverse boards can bring real advantages, such as enhanced financial performance, improved risk management, and increased creativity, while also fostering greater organizational resilience and competitiveness. By incorporating a case study, industry trends, and regulatory changes, this thesis provides practical recommendations for promoting gender diversity in leadership positions.