The football industry's business model and strategies have undergone a significant transition due to the digital age. Strategic decision-making and player performance enhancement are now driven by improved data analytics and AI capabilities. Global fan interaction has increased thanks to social media platforms and digital material, which have also opened new revenue sources for e-commerce and targeted marketing. Virtual reality and streaming services have transformed the way people consume material, offering new opportunities for interactions and experiences. Furthermore, NFTs and blockchain technology are becoming cutting edge ways to make money. The advancement of digital technology has allowed clubs to increase revenue streams, streamline operations, and provide a more engaging and customized fan experience.
The football industry's business model and strategies have undergone a significant transition due to the digital age. Strategic decision-making and player performance enhancement are now driven by improved data analytics and AI capabilities. Global fan interaction has increased thanks to social media platforms and digital material, which have also opened new revenue sources for e-commerce and targeted marketing. Virtual reality and streaming services have transformed the way people consume material, offering new opportunities for interactions and experiences. Furthermore, NFTs and blockchain technology are becoming cutting edge ways to make money. The advancement of digital technology has allowed clubs to increase revenue streams, streamline operations, and provide a more engaging and customized fan experience.
How Football's industry business model and strategies have been impacted by the digital transformation
LANARI, MATTEO
2023/2024
Abstract
The football industry's business model and strategies have undergone a significant transition due to the digital age. Strategic decision-making and player performance enhancement are now driven by improved data analytics and AI capabilities. Global fan interaction has increased thanks to social media platforms and digital material, which have also opened new revenue sources for e-commerce and targeted marketing. Virtual reality and streaming services have transformed the way people consume material, offering new opportunities for interactions and experiences. Furthermore, NFTs and blockchain technology are becoming cutting edge ways to make money. The advancement of digital technology has allowed clubs to increase revenue streams, streamline operations, and provide a more engaging and customized fan experience.File | Dimensione | Formato | |
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LANARI MATTEO.pdf
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https://hdl.handle.net/20.500.12608/78472