Customer Relationship Management (CRM) is a very important business strategy to profitably manage a company relationship with its customers. CRM systems are designed to collect, store and analyse customer data in order to gain insights on purchasing behaviours, needs and demand patterns. With the rise of Big Data, CRM systems changed significantly: the information available for companies exploded, representing a huge opportunity for businesses to gain more knowledge on their current or potential customer. Converging CRM and Big Data has enabled firms to implement AI-based solutions – like Chatbots - revolutionizing how a company interacts with its customers and transforming data into opportunities for efficiency, revenues and cost reductions.

Customer Relationship Management (CRM) is a very important business strategy to profitably manage a company relationship with its customers. CRM systems are designed to collect, store and analyse customer data in order to gain insights on purchasing behaviours, needs and demand patterns. With the rise of Big Data, CRM systems changed significantly: the information available for companies exploded, representing a huge opportunity for businesses to gain more knowledge on their current or potential customer. Converging CRM and Big Data has enabled firms to implement AI-based solutions – like Chatbots - revolutionizing how a company interacts with its customers and transforming data into opportunities for efficiency, revenues and cost reductions.

Transforming Customer Relationship Management: The role of Big Data and AI-Powered Chatbots

SPIGA, ALICE
2023/2024

Abstract

Customer Relationship Management (CRM) is a very important business strategy to profitably manage a company relationship with its customers. CRM systems are designed to collect, store and analyse customer data in order to gain insights on purchasing behaviours, needs and demand patterns. With the rise of Big Data, CRM systems changed significantly: the information available for companies exploded, representing a huge opportunity for businesses to gain more knowledge on their current or potential customer. Converging CRM and Big Data has enabled firms to implement AI-based solutions – like Chatbots - revolutionizing how a company interacts with its customers and transforming data into opportunities for efficiency, revenues and cost reductions.
2023
Transforming Customer Relationship Management: The role of Big Data and AI-Powered Chatbots
Customer Relationship Management (CRM) is a very important business strategy to profitably manage a company relationship with its customers. CRM systems are designed to collect, store and analyse customer data in order to gain insights on purchasing behaviours, needs and demand patterns. With the rise of Big Data, CRM systems changed significantly: the information available for companies exploded, representing a huge opportunity for businesses to gain more knowledge on their current or potential customer. Converging CRM and Big Data has enabled firms to implement AI-based solutions – like Chatbots - revolutionizing how a company interacts with its customers and transforming data into opportunities for efficiency, revenues and cost reductions.
CRM
Big Data
Chatbots
Lauree magistrali
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/78475