Profitability through Servitization: The Impact of Emerging Technologies in Sharpening Digital Business Models

This thesis explores servitization and its impact on profitability within digital business models, emphasizing the role of emerging technologies such as Artificial Intelligence and the Internet of Things. It analyzes the transformation from traditional product-centric business approaches to integrated service-oriented models, focusing on how these technologies sharpen and enhance business operations and customer engagement. Through detailed case studies of leading companies such as Shopify, this research demonstrates how new technologies facilitate servitization strategies, driving customer value and business sustainability. The findings indicate that emerging technologies improve operational efficiency and customer satisfaction and create new revenue streams, contributing to long-term profitability.