This study aims to quantitatively analyze the effectiveness of digital storytelling strategies employed by Patagonia and Stella McCartney in promoting their sustainable practices. The research will focus on how these strategies impact consumer perceptions and engagement. By comparing these two leading brands, the study seeks to identify best practices in digital storytelling for sustainable branding, contributing valuable insights to the field of sustainable marketing.
This study aims to quantitatively analyze the effectiveness of digital storytelling strategies employed by Patagonia and Stella McCartney in promoting their sustainable practices. The research will focus on how these strategies impact consumer perceptions and engagement. By comparing these two leading brands, the study seeks to identify best practices in digital storytelling for sustainable branding, contributing valuable insights to the field of sustainable marketing.
Digital Storytelling in Sustainable Branding: A Quantitative Analysis of Patagonia and Stella McCartney
SHEYKHANI, TAHEREH
2024/2025
Abstract
This study aims to quantitatively analyze the effectiveness of digital storytelling strategies employed by Patagonia and Stella McCartney in promoting their sustainable practices. The research will focus on how these strategies impact consumer perceptions and engagement. By comparing these two leading brands, the study seeks to identify best practices in digital storytelling for sustainable branding, contributing valuable insights to the field of sustainable marketing.| File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.12608/83070