Merger and Acquisitions in the Luxury Sector: Challenges, Innovations, and Comparative Insights into LVMH and Richemont

This thesis examines the strategic role of mergers and acquisitions (M&A) in the luxury industry, focusing on two prominent luxury conglomerates, LVMH and Richemont. In an industry characterized by exclusivity, high competition, and rapid market changes, M&A serves as a critical tool for growth, portfolio diversification, and global market expansion. The research explores the pace, rhythm, and scope of M&A activities within these companies and analyzes their impact on financial performance and market positioning. By comparing the acquisition strategies of LVMH and Richemont, this study offers insights into how M&A has shaped their success and adapted to evolving luxury market trends.