Destination Decision-Making: A Study of Digital Nomads’ Preferences and Motivations.

The emergence of digital nomadism has revolutionized the worldwide travel scene, altering the marketing and perception of destinations. This thesis investigates the social, political, and economic elements that affect the attractiveness of different locations to both typical travelers and digital nomads. While conventional travelers focus on cultural experiences, iconic sites, and brief vacations, digital nomads are more concerned with long-term livability, cost-effectiveness, and dependable infrastructure for remote work. By comparing the motivations for travel, this study reveals both commonalities and differences in the preferences between these two groups. Furthermore, the research analyzes how factors such as inclusivity, visa policies, and digital infrastructure influence a destination's appeal to nomads, stressing the increasing significance of supportive regulations and local communities. Through the examination of global trends, secondary data, and case studies of destinations that cater to nomads, the study offers insights into how locations can modify their services to draw in digital nomads while maintaining a focus on traditional tourism. The results indicate that cities combining cultural vibrancy, economic resilience, and robust digital infrastructure are optimally situated to satisfy the requirements of both tourists and nomads, ultimately aiding in the advancement of sustainable tourism development.