VALUE CREATION THROUGH MERGERS AND ACQUISITIONS: THE LVMH CASE- BULGARI AND TIFFANY

This thesis explores the power of mergers and acquisitions by focusing on LVMH’s strategic acquisitions of Bulgari and Tiffany. It examines how LVMH, a leading force in the luxury industry, has leveraged these iconic brands to reshape and elevate its Watches and Jewellery division. Bulgari brought a renewed emphasis on craftsmanship and artisanal excellence, while Tiffany helped modernize the brand’s image, focus on sustainability, and attract a younger, more dynamic audience. The research demonstrates how these mergers have not only strengthened LVMH’s position but also influenced the broader watches and jewellery market. By integrating Bulgari and Tiffany, LVMH has expanded its market share, set new standards in luxury craftsmanship, and driven innovation in both digital and sustainable practices. To capture the full impact of these acquisitions, the study relies on a combination of quantitative and qualitative analyses. Financial data from annual reports and industry studies were used alongside insights from third-party research and market analyses. This approach provides a well-rounded view of how these mergers have shaped LVMH’s growth and set new trends in the luxury sector.