Development of a Startup focused on reducing technology addiction through behavioural engagement strategies

This thesis presents the development of a startup aimed at reducing technology addiction through behavioural engagement strategies. The process is guided by the principles of the Lean methodology, beginning with problem identification and validation, followed by solution design, prototype testing, and concluding with market analysis. The proposed startup uses an incentive-based model designed to motivate users to choose real-life experiences over technology use. This approach promotes healthier digital habits by encouraging offline engagement and reducing mindless scrolling.