This report presents the activities carried out during the internship at Escalab – Centro de Escalonamento de Tecnologias e Modelagem de Negócios, with a focus on the development of the institution's first Sustainability Report. The work began with the mapping of institutional practices, followed by research and the definition of guidelines to structure the report, data collection from different departments, and collaborative content writing. I was directly involved in the preparation of the document, data and indicator selection, adaptation of the content to the institution’s context, coordination of the co-writing process, and final text review and validation. The project required ongoing coordination with the executive board, technical coordinators, and the marketing department, which was responsible for the final design of the report. During the internship, I had the opportunity to put into practice the knowledge acquired throughout the master’s program, especially regarding the incorporation of sustainability commitments and transparency into institutional strategies. The experience significantly contributed to the development of skills in planning, critical evaluation of information, editorial process management, technical writing, and intersectoral articulation. The resulting report represents an institutional milestone, not only as a communication and accountability tool but also as a strategic instrument for sustainability management and positioning. This experience strengthened my understanding of the importance of measurable and comparable data in building concrete pathways toward sustainable territorial development in each context.
Este relatório apresenta as atividades desenvolvidas durante o estágio realizado no Escalab – Centro de Escalonamento de Tecnologias e Modelagem de Negócios, com foco na elaboração do primeiro Relatório de Sustentabilidade da instituição. O trabalho teve como ponto de partida o mapeamento das práticas institucionais, seguido da pesquisa e definição de diretrizes para estruturar o relatório, coleta de dados junto aos diferentes setores e redação colaborativa dos conteúdos. Atuei diretamente na elaboração do documento, seleção dos dados e indicadores, adaptação do documento frente à realidade da instituição, coordenação do processo de coescrita, revisão e validação final dos textos. O projeto exigiu articulação contínua com a diretoria, as coordenações técnicas e a equipe de marketing, responsável pelo design do documento final. Durante o estágio, tive a oportunidade de aplicar na prática os conhecimentos adquiridos ao longo do mestrado, especialmente no que se refere à incorporação do compromisso com a sustentabilidade e a transparência nas estratégias institucionais. A experiência contribuiu significativamente para o desenvolvimento de habilidades de planejamento, avaliação crítica das informações, gestão de processos editoriais, escrita técnica e articulação intersetorial. O relatório resultante representa um marco institucional, não apenas como instrumento de comunicação e prestação de contas, mas também como ferramenta estratégica de gestão e posicionamento em sustentabilidade. Esta vivência reforçou minha compreensão sobre a importância dos dados metrificados e comparáveis na construção de caminhos concretos para o desenvolvimento territorial sustentável em cada contexto.
Desenvolvimento de Relatórios de Sustentabilidade: Uma experiência na implementação de práticas ESG.
ARAUJO THIBAU MARQUES, MARIANA
2024/2025
Abstract
This report presents the activities carried out during the internship at Escalab – Centro de Escalonamento de Tecnologias e Modelagem de Negócios, with a focus on the development of the institution's first Sustainability Report. The work began with the mapping of institutional practices, followed by research and the definition of guidelines to structure the report, data collection from different departments, and collaborative content writing. I was directly involved in the preparation of the document, data and indicator selection, adaptation of the content to the institution’s context, coordination of the co-writing process, and final text review and validation. The project required ongoing coordination with the executive board, technical coordinators, and the marketing department, which was responsible for the final design of the report. During the internship, I had the opportunity to put into practice the knowledge acquired throughout the master’s program, especially regarding the incorporation of sustainability commitments and transparency into institutional strategies. The experience significantly contributed to the development of skills in planning, critical evaluation of information, editorial process management, technical writing, and intersectoral articulation. The resulting report represents an institutional milestone, not only as a communication and accountability tool but also as a strategic instrument for sustainability management and positioning. This experience strengthened my understanding of the importance of measurable and comparable data in building concrete pathways toward sustainable territorial development in each context.| File | Dimensione | Formato | |
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Araujo Thibau Marques_Mariana_Thesis_CCDStede_Estudos Regionais e Locais_path 2_compressed (1).pdf
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https://hdl.handle.net/20.500.12608/93002