The aim of the thesis is to demonstrate how local omnichannel marketing can be an effective tool to help the development of local businesses and to analyze the operating model of LungoLinea Studio, Giovanni Sacerdoti's communication studio, through concrete cases such as clients in the commercial, sports and services sectors.
L’obiettivo della tesi è di dimostrare come il local omnichannel marketing possa essere uno strumento efficace per aiutare lo sviluppo delle imprese locali ed analizzare il modello operative di LungoLinea Studio, lo studio di comunicazione di Giovanni Sacerdoti, attraverso casi concreti come clienti in ambito commerciale, sportivo e di servizi.
Local Omnichannel Marketing: how LungoLinea Studio supports the growth of local businesses through omnichannel marketing strategies.
SACERDOTI, GIOVANNI
2024/2025
Abstract
The aim of the thesis is to demonstrate how local omnichannel marketing can be an effective tool to help the development of local businesses and to analyze the operating model of LungoLinea Studio, Giovanni Sacerdoti's communication studio, through concrete cases such as clients in the commercial, sports and services sectors.| File | Dimensione | Formato | |
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Sacerdoti_Giovanni.pdf
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4.23 MB | Adobe PDF | Visualizza/Apri |
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https://hdl.handle.net/20.500.12608/94678