Integrating Digital Transformation and Sustainability: Strategies for a Successful Twin Transition in Modern Organizations

The concept of the twin transition, understood as the simultaneous integration of digital transformation and sustainability, has gained increasing relevance in both academic and managerial debates. Although digital transformation and sustainable development have been extensively studied as separate topics, their combined application and the synergies that might emerge between them have received far less attention. This paper addresses this gap by examining the driving forces, barriers, and strategies that influence the twin transition in modern SMEs. It also examines related problems like organizational inertia, regulatory complexity, and resource constraints. The empirical analysis is based on data collected from a survey of 400 Italian firms. Summary indexes of digital results, eco-friendly practices, and potential problems were constructed and validated using correlation analysis and the Cronbach's coefficient. Then, ordered logistic regression models were applied to assess the impact of the transition to digital technologies and "green" technologies on the degree of integration. The results confirm that both digital and green practices have a positive impact on integration, with the strongest effect observed when they are applied simultaneously. It was found that barriers strongly correlate between areas and are negatively related to integration. The results obtained contribute to understanding the twin dynamics of the transition period and have a managerial impact on bringing digital strategies in line with sustainable development goals, overcoming systemic barriers and increasing long-term competitiveness.