Corporate communication and branding in the digital landscape: De'Longhi Appliances case study

the final thesis explores how the digital revolution is fundamentally changing corporate communication and branding. In fact, today, communication is a two-way street, so businesses need to have a real and active conversations with customers. Using the Italian company De’Longhi Appliances Srl as a case study, this research examines how this global leader successfully operates in this complex environment. The study first builds a theoretical foundation, covering key concepts like brand equity and the importance of communicating about sustainability. It then analyzes De'Longhi's approach on communication, highlighting how the company uses integrated digital strategies, as well as a deep commitment to innovation and people-centric values.