Sustainable Banking and European Business Models

This thesis explores the integration of sustainability principles within European banking models, focusing on the shift from traditional practices to those prioritizing Environmental, Social, and Governance (ESG) criteria. By conducting a comparative analysis of various banks that have successfully implemented sustainable practices, the study highlights the challenges and opportunities presented by regulatory frameworks, stakeholder engagement, and market demands. Through case studies, this research illustrates how sustainable banking not only enhances financial performance but also contributes to long-term societal and environmental benefits. The findings underscore the importance of adopting a sustainable approach in banking to foster resilience and innovation in the financial sector.