Growth Through Acquisition: A Qualitative Analysis of Amplifon’s M&A Strategy

This thesis offers a qualitative analysis of Amplifon's mergers and acquisitions (M&A) strategy, focusing on five major transactions since 2010. By combining theory with financial and qualitative data, it seeks to explain how Amplifon has driven growth and consolidation within the global hearing care industry. The study closely examines these acquisitions to uncover the company’s strategic reasons, approaches to integration, and the resulting performance effects. Its aim is to enhance understanding of how serial acquirers like Amplifon use M&A as a strategic tool for sustained competitiveness.