Sfoglia per Relatore
Standardizzazione o adattamento? L'influenza dei valori culturali nella percezione della pubblicità rivolta ad un pubblico russo.
2021/2022 D'ANGELA, SILVIA
The International Advertising of Italian Food Products: An Empirical Study of the Made in Italy Effects on English-Speaking Consumers
2022/2023 BRUSADIN, GIORGIA
The Role of Metaphor in the Advertising of Food Products: A Comparison between Italian and Bosnian Consumers
2022/2023 VUKOVIC, TIJANA
The role of organic cue and country of origin on the perception of US wine: an empirical analysis of Italian consumers
2022/2023 MARTELLO, GIULIA
| Tipologia | Anno | Titolo | Titolo inglese | Autore | File |
|---|---|---|---|---|---|
| Lauree magistrali | 2021 | Standardizzazione o adattamento? L'influenza dei valori culturali nella percezione della pubblicità rivolta ad un pubblico russo. | Standardization or adaptation? The influence of cultural values on the perception of advertisement for a Russian audience. | D'ANGELA, SILVIA | |
| Lauree magistrali | 2022 | The International Advertising of Italian Food Products: An Empirical Study of the Made in Italy Effects on English-Speaking Consumers | The International Advertising of Italian Food Products: An Empirical Study of the Made in Italy Effects on English-Speaking Consumers | BRUSADIN, GIORGIA | |
| Lauree magistrali | 2022 | The Role of Metaphor in the Advertising of Food Products: A Comparison between Italian and Bosnian Consumers | The Role of Metaphor in the Advertising of Food Products: A Comparison between Italian and Bosnian Consumers | VUKOVIC, TIJANA | |
| Lauree magistrali | 2022 | The role of organic cue and country of origin on the perception of US wine: an empirical analysis of Italian consumers | The role of organic cue and country of origin on the perception of US wine: an empirical analysis of Italian consumers | MARTELLO, GIULIA |
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