Promoting wine through persuasive language: A corpus-based analysis of "Bottega S.p.A." and "Colli del Soligo"

The present dissertation explores the use of English in promotional discourse in the wine industry, comparing product descriptions from Italian and Californian wineries. The study focuses on wine descriptions written in English and published on the official websites of two Italian producers, "Bottega S.p.A." and "Colli del Soligo", as well as several wineries based in Napa Valley, California. Using a corpus-based methodology and AntConc software, the research examines a total of 88 texts. It analyses frequent vocabulary, lexical patterns, and recurring syntactic structures. Particular attention is given to the use of persuasive language, such as evaluative adjectives and keywords that convey sensory experiences, cultural heritage, and technical information. The aim is to understand whether the language used reflects local identity and tradition or whether it tends towards a standardised, global promotional style.