An analysis of the link between color and consumer's buying impulses. Starting from an explanation of the general principles of color perception to an overview of how color psychology is applied in modern advertising today.
An analysis of the link between color and consumer's buying impulses. Starting from an explanation of the general principles of color perception to an overview of how color psychology is applied in modern advertising today.
Color psychology and its application to advertising
CAON, SARA
2021/2022
Abstract
An analysis of the link between color and consumer's buying impulses. Starting from an explanation of the general principles of color perception to an overview of how color psychology is applied in modern advertising today.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Tesi Caon Sara advertising.pdf
accesso aperto
Dimensione
963.22 kB
Formato
Adobe PDF
|
963.22 kB | Adobe PDF | Visualizza/Apri |
The text of this website © Università degli studi di Padova. Full Text are published under a non-exclusive license. Metadata are under a CC0 License
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.12608/30203