Persuasive Language: A study on the use of English in Perfume Advertising

The aim of this thesis is to investigate the language used in perfume advertising. For instance, the thesis focuses on the role of the rhetorical figures used in perfume descriptions: metaphor, personification, rhyme, alliteration and the use of pronouns, providing examples. Furthermore, I will do an analysis of the images used in perfume advertising portraying men and women. Lastly, I will look at the language differences between perfumes for women and for men, creating two corpora. As a matter of fact, I will make a comparison between the two lists of the most frequent words found in the corpora, seeing how they create stereotypes based on gender.