The extensive use of the Internet has led to advances in the fast development of business to customer e-commerce. In order to survive in today’s competitive environment where options are plentiful, e-commerce websites must solve the information overload problem and help their customers to make better decisions. The issue of information overload can be solved via recommendation systems. This paper is a Systematic Literature Review about papers published in the field of e-commerce recommender techniques and their effectiveness.

Effectiveness of personalized recommendations on e-commerce websites

AYVAT, ALI KAMI
2022/2023

Abstract

The extensive use of the Internet has led to advances in the fast development of business to customer e-commerce. In order to survive in today’s competitive environment where options are plentiful, e-commerce websites must solve the information overload problem and help their customers to make better decisions. The issue of information overload can be solved via recommendation systems. This paper is a Systematic Literature Review about papers published in the field of e-commerce recommender techniques and their effectiveness.
2022
Effectiveness of personalized recommendations on e-commerce websites
e-commerce
effectiveness
personalized
recommendations
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/20.500.12608/43481