Effectiveness of personalized recommendations on e-commerce websites

The extensive use of the Internet has led to advances in the fast development of business to customer e-commerce. In order to survive in today’s competitive environment where options are plentiful, e-commerce websites must solve the information overload problem and help their customers to make better decisions. The issue of information overload can be solved via recommendation systems. This paper is a Systematic Literature Review about papers published in the field of e-commerce recommender techniques and their effectiveness.