Psychological motivations and deterrents of collective environmental action

This paper analyzes existing literature with the goal of understanding key elements that either incite or deter collective environmental action. The aim of this article is to underline how each of these elements pertain to an individual’s consciousness and how these influences affect the manner in which an individual will perceive environmentally sustainable initiatives. Subjective experiences combined with prevailing societal norms and pressures will be analyzed in order to determine the conditions of participation and/or non participation in collective environmental action. This paper aims to analyze these phenomenological elements in order to better understand a psychological approach to collective environmental action. In my discussion, I will address ideas for potential application of these elements with the intention of continuing the facilitation of a deeper conversation surrounding the psychological motivations and deterrents of environmental sustainability.