The Relevance of Cultural Effects on Cognitive Processes in the Context of Managerial Communication

With the development of business world, relocation of workforce and companies going global, the workplace environment significantly changes, becoming multicultural and more diverse. As the result affecting managerial communication within the firm. This study examines the differences between cognitive processes among individuals that affect their way of thinking and communication preferences, based on their cultural background. The research was conducted using qualitative approach, in particular in-depths, semi-structured interviews as the data-collection tool, based on the use of vignettes. The goal of the study being the assessment of relevance of cultural differences, accommodation of preferences and the awareness regarding them in the workplace, bringing to light respondent’s individual experiences. Interviews were conducted involving the respondents from different fields, different cultures and backgrounds. They were asked about their perception of belonging to a particular culture, how it is different from the one that dominates their workplace, if the differences between the worldview are significantly noticeable and if it affects in any way effectiveness of their communication. The study provided a meaningful insight on the issue from the employees’ perspective, elaborating on the reasoning behind the outcome of the research and providing useful recommendations for the companies.