A comparative analysis of two of the biggest Tech giant's commercials, Apple and Samsung; the goal is to understand the viewer's awareness level when it comes to persuasive techniques used in advertising, and the real effect that these try to have on the consumer, always keeping into consideration the persuasion knowledge of the individuals.
Un'analisi comparativa degli spot pubblicitari di maggior successo di due colossi del Tech, Apple e Samsung; con l'obiettivo di comprendere il livello di percezione nei confronti delle tecniche persuasive utilizzate, ed il reale effetto che queste puntano ad avere sul consumatore, tenendo sempre in considerazione la conoscenza pregressa degli individui.
Apple vs. Samsung: un'analisi comparativa degli spot
LONGOBARDI, MATTEO
2022/2023
Abstract
A comparative analysis of two of the biggest Tech giant's commercials, Apple and Samsung; the goal is to understand the viewer's awareness level when it comes to persuasive techniques used in advertising, and the real effect that these try to have on the consumer, always keeping into consideration the persuasion knowledge of the individuals.| File | Dimensione | Formato | |
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Longobardi_Matteo.pdf
accesso riservato
Dimensione
2.54 MB
Formato
Adobe PDF
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2.54 MB | Adobe PDF |
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https://hdl.handle.net/20.500.12608/49449