This study aims to investigate some of the linguistic aspects of fashion advertising language through a comparative perspective. The analysis is based on a corpus of fashion advertisements in German and Italian selected from the web. In the first part of the study, the linguistic and formal foundamentals of advertising language are presented, such as the linguistic functions and codes, the syntax, and its other components. In the second part I focus on the most relevant contrastive aspects such as, to cite a few examples, the use of the advertising imperative, the relevant or otherwise presence of advertising possessives, the frequency with which foreignisms are found.
Il presente elaborato si propone di indagare alcuni tra gli aspetti linguistici del linguaggio pubblicitario della moda in prospettiva contrastiva. L'analisi si basa su un corpus di annunci pubblicitari riguardanti la moda, in lingua tedesca ed italiana selezionati dal web. Nella prima parte dell’elaborato vengono presentati i fondamenti di tipo linguistico e formale del linguaggio pubblicitario, come le funzioni e i codici linguistici, la sintassi, ed altre sue componenti. Nella seconda parte mi concentro sugli aspetti contrastivi più rilevanti quali, per citare alcuni esempi, l’uso dell’imperativo pubblicitario, la presenza rilevante o meno di possessivi pubblicitari, la frequenza con la quale si riscontrano forestierismi.
Il linguaggio pubblicitario della moda: un'analisi comparativa tra tedesco e italiano
FORNASIERO, MELISSA
2022/2023
Abstract
This study aims to investigate some of the linguistic aspects of fashion advertising language through a comparative perspective. The analysis is based on a corpus of fashion advertisements in German and Italian selected from the web. In the first part of the study, the linguistic and formal foundamentals of advertising language are presented, such as the linguistic functions and codes, the syntax, and its other components. In the second part I focus on the most relevant contrastive aspects such as, to cite a few examples, the use of the advertising imperative, the relevant or otherwise presence of advertising possessives, the frequency with which foreignisms are found.File | Dimensione | Formato | |
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https://hdl.handle.net/20.500.12608/54279