Brand personality and language: an analysis of Tiffany and Pandora product descriptions

The research investigates the use of the English language in brands communication strategy. The first chapter aims to give an overall basic knowledge regarding brand communication and its main features: brand personality and brand engagement. To subsequently continue in the following chapter, with an analysis of the linguistic aspects regarding web-based communications and how they influence individuals in their perceptions of a brand or company. The third chapter aims to apply the knowledge gathered in the first two chapters of this dissertation to the examination of the linguistic differences present in the brands Tiffany and Pandora, in a comparison of the two. Key words: brand communication, communication strategy, linguistic analysis, Tiffany, Pandora